The Story Behind our Slogan

The underlying message A Better Pet teaches is how to turn feelings of inconsistency and anxiety from being a pet owner into feeling calm, creating more confident owners and calmer and more confident dogs. Our training philosophy provides clear instruction on behavior modification and how to become a more benevolent and calm leader with your pet. 

‘I breathe in, I breathe out, my dog lies down’ is our slogan that represents this change in behavior for both owners and their pets and the sense of calm and peace that it represents. This is why we have chosen this phrase to be on our latest collection of apparel.